Air Fryers & Deep Fryers Market Size, Share, Growth, and Industry Analysis, By Type (Touch Type & Mechanical Type), By Application (Residential & Commercial), and Regional Forecast to 2033

AIR FRYERS & DEEP FRYERS MARKET OVERVIEW

Air Fryers & Deep Fryers Market Size was estimated at USD 1621.41 million in 2024 and it is expected to grow from USD 1794.42 million in 2025 to USD 2197.77 million by 2033. The Market CAGR (growth rate) is expected to be around 10.67% during the forecast period (2025 - 2033).

Air Fryers and Deep Fryers Market has seen remarkable growth in the past few years, mainly because of the increasing preference for healthier and easier ways to prepare food. The health benefits of having less oil usage have made air fryers popular among health-conscious individuals, while deep fryers that produce intensified fried foods without preheating are still popular. The market is simply gradually progressing, especially through bringing out diversified features such as multifunctionalities and integration of smart technologies into appliances appealing to different classes of consumers. Considering the increasing popularity of home cooking, the market will continue to grow, and companies will improve product quality and smooth processes for consumers.

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AIR FRYERS & DEEP FRYERS MARKET KEY FINDINGS

• Market Size and Growth: The Air Fryers & Deep Fryers Market size was USD 1,621.41 Million in 2024, is projected to grow to USD 1,723.11 Million by 2025 and exceed USD 2,197.77 Million by 2033, with a CAGR of 10.67% from 2025 to 2033.

• Key Market Driver: Rising health consciousness is turning crispy indulgence into guilt-free satisfaction. In a 2023 consumer poll, 64% of buyers cited “low-oil cooking” as their primary reason for choosing air fryers.

• Major Market Restraint: Power consumption remains a sticking point. A typical deep fryer can consume 1,800–2,200 watts, raising energy cost concerns—especially in regions with fluctuating electricity tariffs.

• Emerging Trends: Smart kitchen tech is showing up here, too. Around 28% of new air fryer models launched in 2023 featured app connectivity, voice controls, or AI-based cooking presets.

• Regional Leadership: North America leads, with the U.S. alone accounting for over 35% of global unit sales in 2023—thanks to a surge in small-space kitchen appliances and convenience-led cooking habits.

• Competitive Landscape: The market’s heating up—more than 40 active brands are vying for counter space globally, but Philips, Ninja, and Instant Brands collectively dominate with over 50% combined market share.

• Market Segmentation: The residential segment takes the lion’s share, contributing to roughly 72% of total units sold. Meanwhile, the commercial segment is growing slowly, particularly in food trucks and fast-casual chains.

• Recent Development: In early 2024, Xiaomi launched its Smart Air Fryer 6L Pro, combining OLED touch control and smart scheduling—already racking up 100,000+ pre-orders in just the first quarter.

GLOBAL CRISES IMPACTING AIR FRYERS & DEEP FRYERS MARKET - COVID-19 IMPACT

"Air Fryers & Deep Fryers Industry Had a Positive Effect Due to demand urge during COVID-19 Pandemic"

The Global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing Higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The current COVID-19 pandemic is a driver to the air fryers and deep fryers market since people were forced to prepare food at home due to the lockdown policies. Because consumption and experience in restaurants were reduced or limited due to shutdowns or dining room service, many people opted for air fryers to prepare their foods, which created demands towards air fryers. Also, awareness of people’s health during the pandemic led to increased use of air fryers that are healthier when frying products than traditional methods. This increase in the home cooking business not only helped in growing market coverage but also in increasing technological development, including different models and various qualities of appliances to suit the public’s various demands.

LATEST TREND

"Smart multifunctional air fryers drive market growth through convenience"

The existing trends in the Air Fryers and Deep Fryers Market are as follows: popularity of the appliances that can air fry, grill, and bake. One of the trends is the smart presence in cooking, so consumers can cook through phones or voice, making it easier and more efficient. Many of these smart air fryers have program functions and cooking guides as well in order to prepare different foods.

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AIR FRYERS & DEEP FRYERS MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Touch Type & Mechanical Type 

• Touch Type: In touch-type air fryers, there is a digital interface on the front of the machine through which individuals can set the time and temperature that they want using a touch. This technology also usually entails set programs to cook certain foods, which makes it easier to use and to get a consistent meal result. Relative to the design of the product, the interfaces are friendly to use and target the young, technologically conscious, and trendy cook.

• Mechanical Type: Small countertop air fryers that have mechanical-type dials and knobs are easy to use to set time and temperature while cooking. This makes these models cheaper than other brands, and this makes them popular among our customers. Mechanical air fryers are also beneficial as they are straightforward and still offer reputable efficiency; many users are comfortable using them.

BY APPLICATION

Based on Application, the global market can be categorized into Residential & Commercial 

• Residential: The Air Fryers and Deep Fryers Market’s residential segment reveals the upward trend in the requests for healthy cooking equipment. People are interested in air fryers due to the fact that the device can cook delicious snacks using a limited amount of oil and a healthy lifestyle. They are also seeing a shift to meal preparation at home, most evident during the pandemic as people look for new meal ideas.

• Commercial: Commercial segment includes restaurants, cafes/return value, and catering service providers that incorporate air and deep fryers to prepare different products in a short time. These comprise appliances that help food businesses tap into a growing population of health-conscious consumers while adhering to conventional fried-cooking processes in the preparation of conventional meal types. As more people pay attention to their diets, new restaurant chains have started to adopt air fryers in preparing their selections.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTOR

"Health consciousness drives air fryer market growth with lower oil"

Higher consumer consciousness about health is one of the main factors that is driving the Air Fryers and Deep Fryers Market. The air fryers enable the food to be cooked at lower temperatures and with less oil than when deep frying is used in making the same food, meaning that consumers who wish to take foods with less oil can go for the air fryers. This change in propensity towards healthier living is making even more consumers own air fryers for regular use.

"Efficient cooking solutions drive market growth for air fryers"

The need for efficient solutions for cooking is another factor that catalyzes market growth. With the new models of air fryers and modern deep fryers, preparing foods has been made easier since they allow one to set a program in use. They argue that growing pressure in consumers’ daily schedules makes them prefer staking time in the kitchen by using kitchen appliances such as these convenient to use cooking gadgets leading to Air Fryers and Deep Fryer Market Growth.

RESTRAINING FACTOR

"High costs threaten market growth for air fryers"

A major threat for the Air Fryers and Deep Fryers Market is the high fixed cost that accompanies the premium segment. Air fryers do work on the health aspect besides being comfortable to use but are a little bit expensive when compared to the traditional fryers. Also, the conventional technology of frying is considered cheaper as well as more popular, and for this reason some consumers are likely to take time before adopting the new technologies.

OPPORTUNITY

"Product diversification drives market growth for specialized air fryers"

Another growth area in the Air Fryers and Deep Fryers Market is in the development and diversification of an extended product range that partially or fully meets specialized nutrition requirements like vegan or gluten-free. Currently, consumers consider organic food and healthy cooking methods this way, which can help manufacturers develop air fryers that meet specific needs. Moreover, the use of the media platform to advertise recipes and methods of food preparation can help in customer communication and product appeal. Such focus on a diverse and mobile customer target brings potential opportunities for expanding clients’ bases and the market in general.

CHALLENGE

"Stiff competition threatens market growth for air fryers"

One of the major threats that air fryers and deep fryers market is the stiff completion offered by other cooking appliances such as ovens, pressure cookers, and microwave ovens. For the air fryers, for example, the consumers have many choices, and although they can fragment it, they’re loyal to some brands. Also, constant technology changes make it difficult for manufacturers to remain relevant with consumers since the long cycle times do not allow suitably aligned changes with the consumer. As this implies that there is competition, firms have set high stakes in market and selling strategies coupled with product differentiation. 

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AIR FRYERS & DEEP FRYERS MARKET REGIONAL INSIGHTS

NORTH AMERICA 

North America is leading the Air Fryers and Deep Fryers Market because of a higher acceptance of modern kitchen appliances and the increase in demand for healthy food products and cooking methods. Such demand has continued to rise, especially in the recent past due to the effects of the pandemic, which have resulted in more people cooking from home and the air fryer consumption being associated with consumption of healthy foods. Compared to other countries in North America, the United States Air Fryers and Deep Fryers Market play a major role in the growth due to an established retail environment and customer demands for versatile appliances. The following is more bolstered by the aggressive marketing, continued investment, and product portfolio for consumers tasted in the region.

EUROPE

Europe is also one of the largest remarkable regions in the air fryers and deep fryers market due to the growing populace’s consciousness of a healthy lifestyle and the need for easy-to-use kitchen gadgets. Different cuisines common in this region also support the use of air fryers since a user can use the appliance to cook different foods using minimal oil. Also, European manufacturers are paying attention to innovation so that the appliances are energy-efficient and designed for small homes. It helps to underline the popularity of air fryers and deep fryers among customers throughout Europe, who are thinking about sustainable and high-quality products.

ASIA

Asia also participates in the Air Fryers and Deep Fryers Market by a constantly expanding middle class, which tends to integrate Western ways of cooking and devices. The population of the region is also turning more urbanized, and people are likely to lead more busy lifestyles, promoting the need for a convenient cooking gadget; now, air fryers have been known to offer one of the healthier ways of cooking traditional meals. In addition, lower-cost locally assembled models, as well as models customized in terms of cultural preferences, are now available to the targeted population. These two factors of consumer demand as well as the innovation of regional markets have made Asia an important contender in the global market of air fryers as well as deep fryers.

KEY INDUSTRY PLAYERS

"Technological innovation drives market growth for deep fryers"

The Air Fryers and Deep Fryers market is well driven by technological powerhouses and markers in the industry who invest in innovations and unique promotional procedures. Typically, well-established manufacturers are offering diverse and innovative products with numerous qualities, including smart functions and energy requirements. On the same note, relationships with retailers and online markets improve product availability and, thus, market expansion.

LIST OF TOP AIR FRYERS & DEEP FRYERS COMPANIES

• Avalon Bay (U.S)
• Hyundai (South Korea)
• SEB (France)
• Joyoung (China)
• YEDI (U.S)

KEY INDUSTRY DEVELOPMENT

August 2024, Philips presented its new model of the air fryer called Philips Essential Air Fryer, with the main motto: better, faster. It is a new model that has a special Rapid Air Technology for cooking different foods with less oil, reducing the fat in people’s diets. Energy consumption was also underscored, as was product usability, since consumers wanted convenient gadgets in the market.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential Applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.