Beetroot Powder Market Size, Share, Growth, and Industry Analysis, By Type (Organic Beetroot Powder and Conventional Beetroot Powder), By End Users (Food Industry, Pharmaceuticals and Cosmetics), and Regional Forecast to 2035

BEETROOT POWDER MARKET OVERVIEW

The global beetroot powder market size was USD 16175.9 million in 2026 and is projected to touch USD 27629.02 million by 2035, exhibiting a CAGR of 6.13% during the forecast period.

Beetroot powder market is expanding very fast with health savvy consuming focused on natural and functional ingredient. Beetroot powder is the dehydrated and ground beets into a fine, nutrient dense and concentrated, extracted powder. A nifty alternative to buying fresh beets, organic concentrated beets benefit in the way of nitrates, antioxidants, iron, potassium and vitamin C. The traits are the reason why beetroot powder is growing popular in food and beverage, dietary supplement, cosmetics industries. Key factors driving the growth of global beetroot powder market include the rise in plant-based nutrition, demands for clean-label solutions and increasing adaptation towards super foods. It is also a natural food colorant, echoing consumer avoidance of artificial dyes preservatives.

Beetroot powder is joining the ranks of many formulations, from energy drinks, meal replacement bars and bakery items to sauces and even skincare formulations due to its anti-inflammatory detoxifying capabilities from a product development perspective. It was all thanks in part to beetroot powder, which nutritionists say athletes and fitness fanatics have taken like crazy for its ability to raise nitric oxide production, increase blood flow, thus helping with stamina and easing muscle recovery. The market is similarly gaining considerable momentum through e-commerce and health retail channels. In addition, cutting edge developments in drying as well as encapsulation technologies are ensuring that the functional nature and palatability of the product is not compromised. Along with the continued upwards impact of wellness on food and personal care consumption, beetroot powder is going to grow robustly worldwide.

• 

  Request a Free sample to learn more about this report.

GLOBAL CRISES IMPACTING BEETROOT POWDER MARKETCOVID-19 IMPACT

"Beetroot Powder Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 In its early stages, COVID disrupted the beetroot powder market but predominantly. Temporary COVID-19 lockdowns, supply chain disruptions and labour shortages led to disruptions in beet growing, processing, and global distribution. Market manifested only a minor positive aversion as manufacturers suffered in material sourcing and international shipping delays due to the pullback. But this disruption was turned around by substantial growth in consumer health awareness benefitting consumers. Immunity and preventive healthcare were in fact giving rise to interest in nutrient-rich superfoods like beetroot powder at the time. When consumers were looking for natural ways of supporting their health, a product that signified cardiovascular support and detoxification as well as stamina resonated. It also led to the rapid development of online shopping and direct-to-consumer control of health-based food brands. Small manufacturers and the sellers of beetroot powder as well as diversified e-commerce outlets that specialize in wellness products benefited from this trend. Product innovation also rose: companies began to develop at-home products with beetroot in them, as well as supplements, powders and blends for a fitness- and nutrition-impassionate. However, consumer demand for beetroot powder was well maintained across all segments of the supply chain, particularly in North America and Europe, and parts of Asia. The market continued to progress upward with a high-level focus on natural preventive nutrition even as the global health crisis wound down.

LATEST TREND

"Beetroot Powder as a Functional Superfood in Sports and Beauty Nutrition to Drive Market Growth"

One of the significant patterns that are emerging in the beetroot powder market is rapid delivery of powders into sports nutrition and beauty wellness offerings due to its multi-functional therapeutic health benefits. In a world more and more seeking natural boosters to outperform with, beetroot powder for its body performance benefits in terms of elevated nitrates and subsequent blood flow, oxygen delivery & endurance make them one of favourites amongst athletes and fitness fans. Therefore, sports drink manufacturers as well as supplement brands are using beetroot powder in pre-workout blends, energy bars and recovery formulas. Meanwhile, beetroot powder is making its way in the US cosmetics and personal care application leveraging the detoxifying, anti-inflammatory as well antioxidant properties of the ingredient. Face masks, serums and creams are some of the products based on beetroot extracts that are potentialized in face care or reduce the look of aging skin. Additionally, the DIY beauty movement has seen beetroot powder demand rise in do-it-yourself beauty and hair care recipes. This combined attraction in both athletic and cosmetic applications represents a shift toward more whole food, multi-purpose superfoods with beetroot powder less as dietary ingredient but as a nucleus of wellness. This cross-category utility is anticipated to propel market growth in the next few years.

BEETROOT POWDER MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into organic beetroot powder and conventional beetroot powder

• Organic Beetroot Powder: Beetroot powder is organic since beets are grown without synthetic fertilizers or pesticides it will satisfy the demand of health-real and eco sensible consumers. It is also a popular type in clean-label food products, organic supplements and natural skincare because it suggests a higher level of purity and nutritional quality.
• Conventional Beetroot Powder: The well-known beetroot powder is the most cost-effective and readily available form of application especially in mass produced food and beverage. Although it can't quite break out of organic flavours into quite that high-end a territory, it still lingers in domestic and factory recipes around the world.

By End UsersBased on end users, the global market can be categorized into food industry, pharmaceuticals and cosmetics

• Food Industry: Leading consumer of beetroot powder by far is the food industry which opts it for its colour, natural sweetness and nutritional value. Functional ingredient and natural colorant: it is used in energy bars, as a juice concentrate, baked goods sauces ready-to-mix beverages.
• Pharmaceuticals: Gaining popularity in pharmaceuticals because of its high nitrate level, which contributes to good heart effects and blood pressure management. This comes in capsules, tablets and health supplements form to help cardiovascular wellness, detoxification and overall wellness.
• Cosmetics: In cosmetics segment, the beetroot powder is used for its antioxidant and anti-inflammatory skin rejuvenating properties along complexion improvement in skin. Natural skincare items like face masks, lip balms and hair solutions contain this.

MARKET DYNAMICSMarket dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors"Rising Demand for Natural and Functional Ingredients to Boost the Market"

The market of beetroot powder is expected to grow at high pace owing to the growing consumer acceptance regarding natural functional ingredients. Scientists, fed up with poor health and a general change in lifestyles have dieted on nutrient dense superfood alternatives like consumers. Famous for its nitrates, antioxidants, folate, iron and vitamin C content making it an excellent source of cardiovascular support, detoxification and immune system functioning It is becoming more of a solution, especially with the uptick in clean label and synthetic additive paranoia beetroot powder adds color through food to what foods cannot really be purer. It is commonly found in energy drinks, protein powders, baked goods and sauces. Since beetroot powder also meshes with the demand of the plant-based and vegan food trends, as it identifies well within these diets. In addition, this helps its popularity among athletes and fitness nuts for stamina as well as fatigue. Organic, non-GMO bets are being put into premium health food market needs by manufacturers. With the consumer demand featuring mostly natural health products, the emergence of beetroot powder is anticipated to heavily increase in both mass and exclusive food industries due to functionality as functional food ingredients based-core.

"Expanding Applications Across Multiple Industries to Expand the Market"

Expanding use in diverse industries such as food, pharmaceuticals and cosmetics is a major driving factor for the beetroot powder market growth. Beetroot powder used in the food industry for flavour earthy note, nutrition and synthetic colour for beverages food products such as energy bars, condiments. In pharmaceuticals, it is added in nutritional supplements to support circulation, reduce inflammation and all over vitality attributes linked to its rich nitrate and antioxidant content. This has made it even more attractive with greater emphasis on natural ingredients in medicine. Adults are starting reap the benefit of beetroot powders antioxidant and anti-inflammatory potential in cosmetics industry too. Used in face masks, scrubs and lip balms the skin is radiant and signs of ageing reduced. Natural organic and DIY beauty trends support beetroot-based formulations by brands. The cross-industry utility is catalysing the manufacturers to come out with targeted variants like micronized powder and capsule-grade blends. The greater the versatility of beetroot powder is not only help this close to vast consumer base but also stimulate innovation along functional, nutritional as well aesthetic applications & will continue to demand globally across markets.

Restraining Factor

"High Production Costs and Limited Shelf Life to Potentially Impede Market Growth"One of the main restraining bas factors hampering the growth of the beetroot powder market is the high cost of production, specifically for organic variants. Growing organic beets demands not only more land but also meticulous pest management and regular hand labour, leading to higher input costs in comparison with conventional farming. Moreover, the drying process and subsequent milling need specific equipment as well as quality controls to preserve beetroot nutritional content, colour and flavour but at the same time it reapplies high-cost burdening manufacturers. It means the final product is affordable, hence it may not be available for sale only in price-sensitive markets. Shelf stability and environmental sensitivity. Lack another huge pain point. Since beetroot powder, because it retains binding agents like water, colour and nutrients, will absorb moisture and tends to lose its pigment even without proper storage. It dries out quickly for topical use in formulations, especially in warm, humid regions where cold storage is infrequent. Retailers and manufacturers face numerous obstacles in their inventory management, along with the quality checks. These factors collectively limit the widespread use however have limited impact, especially among SMEs who might not have capital to reinvest in premium production and packaging technologies. This dampens the growth for the beetroot powder market, especially in developing countries.

Opportunity

"Rising Demand for Natural Sports Nutrition and Plant-Based Supplements to Create Opportunity for the Product in the Market"

The beetroot powder market has a lucrative growth potential owing to the rise in the demand for natural sports nutrition and plant-based supplements. As people no longer want synthetic ingredients and are becoming more wellness-focused the use of beetroot powder has grown in popularity as an ingredient known to improve stamina, oxygen consumption and muscle recovery – which is where it becomes highly visible in the athletic performance supplement space. Its natural nitrate content can help boost nitric oxide production and improve blood flow and endurance; essential for athletes, gym goers and anyone in an active lifestyle. In addition, veganism and plant-based diets are growing worldwide, which is also driving the desire for plant-based ingredients in supplements and other health products. Beetroot powder is vegan, gluten free and clean label, so perfectly suitable to this trend. The market is responding in kind, as a plethora of health brands bring forth beetroot-based shots, chewables, drink mixes, and capsules targeted at both sports recovery and daily energy. This expanding blend of athletic nutrition and plant-based health are strong growth opportunities for beetroot powder manufacturers. Product differentiation, for example, provision of organic certification and functional combinations with other super-foods, would also improve its market niche. In the health and wellness market, the beetroot powder market is expected to take advantage of the promising new market.

Challenge

"Quality Variability and Shelf-Life Limitations Could Be a Potential Challenge for Consumers"

One of the leading issues in the beets powder industry is the issue of quality control and shelf-life. Lady finger powder is vulnerable to moisture, light, and temperature that deteriorate its colour, flavour, and nutritional value over time. This presents daunting challenges for producers when they upscale production quantities, or ship product to different climates. The processes drying and packaging are difficult to achieve when it is necessary for a product to have stability and maintain its natural features, which makes these procedures sophisticated, translating into high production costs. In addition, beet root is highly dependent on season and area of production to determine nitrate and pigment concentration level in the root. These variations may lead to significant variations in taste, texture and efficacy from one batch to another, with the difficulties in ensuring brand confidence and customer loyalty. For health-conscious consumers and fields where accurate functional effects are required, such fluctuations may decrease confidence in the consistency of the product. Then, obtaining certifications such as organic or non-GMO creates even more operational complexity and cost to comply. With growing demand for application in food, pharma, and cosmetics industries, ensuring that quality is not compromised while adhering to consumer and regulatory standards is a key challenge that manufacturers in the beetroot powder market need to address to secure a leading position in the long run.

BEETROOT POWDER MARKET REGIONAL INSIGHTS

• North America

The United States beetroot powder market is witnessing strong growth due to the rising popularity of health supplements and clean-label functional foods. Increasing awareness of beetroot’s health benefits, particularly for cardiovascular health, athletic performance, and anti-inflammatory properties has driven its incorporation into protein drinks, smoothie powders, and wellness shots. The demand is especially high among fitness enthusiasts and the aging population seeking natural alternatives to conventional medication. Additionally, a strong preference for organic and non-GMO products in the U.S. supports market expansion, as brands continue to innovate with certified beetroot-based formulations.

• Europe

Europe holds a significant share in the beetroot powder market owing to high demand for organic superfoods and natural health products. Countries such as Germany, the UK, and France have embraced beetroot powder for its applications in functional beverages and clean-label food offerings. European consumers are particularly drawn to natural ingredients with scientifically backed health claims, supporting the region's strong regulatory framework for nutritional labeling and organic certification. This trend, along with rising interest in vegan and plant-based diets, is expected to sustain robust growth across the region.

• Asia

Asia’s beetroot powder market share is expanding rapidly, driven by rising health awareness and growing use in nutraceuticals and skincare. Countries like India, China, and Japan are witnessing increased adoption in traditional and modern wellness systems, where beetroot is valued for blood purification, immunity, and skin enhancement. The region’s growing fitness culture and preference for herbal supplements also support broader product usage, positioning Asia-Pacific as a high-growth region in the global beetroot powder landscape.KEY INDUSTRY PLAYERS"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players in the beetroot powder market are focusing on expanding product lines, enhancing processing techniques, and targeting health-conscious consumer segments. Several companies are introducing organic and non-GMO certified variants to cater to clean-label demands, while others are innovating with beetroot-based blends for energy, detox, and sports nutrition. Efforts are also directed toward improving shelf life and nutrient retention through advanced drying and microencapsulation technologies. Brands are increasingly investing in attractive, sustainable packaging and e-commerce channels to improve accessibility and global reach. Additionally, collaborations with fitness influencers, nutritionists, and wellness brands are helping to raise awareness about the functional benefits of beetroot powder. These strategic efforts aim to strengthen market position, tap into emerging consumer trends, and ensure long-term growth across food, nutraceutical, and cosmetics applications.

List Of Top Beetroot Powder Companies

• Botanical Ingredients Ltd (U.K.)
• Bioglan (Australia)
• Go Superfood (U.K.)
• Super Sprout (Australia)
• Yesraj Agro Exports (India)
• Natures Aid Ltd (U.K.)
• Radiance Ltd (New Zealand)
• Nature's Way Products (U.S.)
• NutraMarks (U.S.)

KEY INDUSTRY DEVELOPMENT

March 2025: Yesraj Agro Exports (India) expanded its production capacity for organic beetroot powder by investing in state-of-the-art drying and packaging technology. This development aims to improve product quality, extend shelf life, and meet the growing international demand for certified organic superfoods. The upgrade also supports the company’s focus on sustainable farming practices and compliance with global food safety standards, positioning it as a stronger competitor in the global beetroot powder market.

REPORT COVERAGE

The report on the Beetroot Powder Market provides a comprehensive analysis of market dynamics, including detailed insights into key segments based on product types such as organic and conventional beetroot powder. It covers application areas across the food industry, pharmaceuticals, and cosmetics, highlighting current trends, growth drivers, challenges, and opportunities shaping the market landscape. Regional insights focus on major markets like North America, Europe, and Asia-Pacific, with emphasis on demand patterns and consumer preferences.

Additionally, the report profiles leading industry players, their strategies, and recent developments to offer a holistic view of competitive positioning. It examines technological advancements, regulatory frameworks, and supply chain factors affecting market growth. The coverage extends to market forecasts and potential future scenarios, aiding stakeholders in making informed business decisions. Overall, the report serves as a valuable resource for manufacturers, distributors, investors, and researchers interested in the global beetroot powder market.