Carnation Market Size, Share, Growth and Industry Analysis by Type (Standard Carnation, And, Miniature Carnation) By Application (Domestic Field, And, Business Field) Regional Forecast To 2033

CARNATION MARKET REPORT OVERVIEW

Carnation Market Size was estimated at USD 2995.28 million in 2024 and it is expected to grow from USD 3091.13 million in 2025 to USD 3292.13 million by 2033. The Market CAGR (growth rate) is expected to be around 3.2% during the forecast period (2025 - 2033).

Carnations scientifically termed as Dianthus caryophyllus are one of the most commonly used and best loved flowers for their beautifully fringed petals and attractive smell. Originally from Mediterranean they represent love, enchantment, prestige and preference depending on the color of the flower. There red carnation has sympathy as its meaning, white symbolizes purity and pink is a symbol of thankfulness. These pretty flowers are used in both social and formal occasions such as in table center pieces, wedding flowers and event flowers. These arrangements comprise carnations which can easily grow especially under conditions of high heat, free drainage of water. These flowers will always remain fresh for many days and therefore they are often used in various functions.

Carnations are one of the oldest cultivated flowers, originating from the Mediterranean region and dating back over 2,000 years. Known for their long vase life, carnations are often used in floral arrangements and bouquets for special occasions. Interestingly, they are available in a variety of colors, each symbolizing different meanings, such as red for love and pink for gratitude.

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KEY FINDINGS

• Market Size and Growth: The Carnation Market size was USD 2995.28 Million in 2024, is projected to grow to USD 3061.07 Million by 2025 and exceed USD 3292.13 Million by 2033, with a CAGR of 3.2%.

• Key Market Driver: Over 68% of florists in Europe say carnations are still their go-to for events and weddings thanks to their longer vase life—averaging up to 14 days post-harvest.

• Major Market Restraint: Climate unpredictability hit Colombian growers hard in 2023, slashing production by 9% during peak export season due to heavy rains and fungal outbreaks.

• Emerging Trends: Bi-colored and dyed carnations are stealing the spotlight—nearly 24% of floral e-commerce sales now include tinted varieties, especially in Valentine’s and Pride-themed arrangements.

• Regional Leadership: Europe led global consumption in 2023, with the Netherlands alone accounting for more than 32% of international carnation trade volume.

• Competitive Landscape: Around 15 major exporters, led by Colombia, Ecuador, and Kenya, control nearly 70% of global supply, keeping competition high and margins thin for smaller growers.

• Market Segmentation: Spray carnations make up roughly 40% of production volume globally, preferred by florists for bouquet fillers due to their clustered blooms and low cost-per-stem.

• Recent Development: In late 2023, a Dutch greenhouse cooperative rolled out solar-heated carnation farming on 25 hectares—cutting energy use by 38% and grabbing serious attention from sustainability-conscious retailers.

COVID-19 impact

"Shutdowns and Limited Mobility during Pandemic Decreased Market Growth"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Superimposition on COVID-19 led to its affect on the carnation industry affecting both the supply side and the demand side of the business. Shutdowns resulted in limited mobility and hence saw impacts on export and availability in the global markets. Functions such as weddings, festivals, and ceremonies either cancelled or reduced greatly affected the carnation and flowers market. Earnings and profits were severely devastated, and growers could no longer market their flowers. Nevertheless, the general shortage of labor in farms made the work of harvesting and distributing crops even more challenging. However, the industry proved to be quite adaptable, including such potential means of steady sales as online sales of flowers and home gardening hobbies.

LATEST TRENDS

"Increasing Use of Bi-Colored and Dyed Carnations in Events to Accelerate Market Growth"

The new trends of carnations focus on the general aspect in the modern floral products and on using organic agriculture. It is interesting to watch how bi-colored and dyed carnations appear more often at peoples’ events, and include all that color in their bouquets. People passionate about flowers are appreciative of their characteristics, and dried flowers are now perfect for environ-friendly arrangements. Consumers’ consciousness of the environmental issue is making them to seek for organically grown carnations. Plus they are innovatively being blended with other exotic flowers to do new stylish floral arrangements for wedding and occasions. They remain a favorite in the ever transforming floriculture industry due to their flexibility in symbolism and their cheap nature. The above-mentioned factors are driving the carnation market growth.

CARNATION MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into standard carnation, and, miniature carnation

• Standard Carnation: standard carnations are larger flowers that have only one bloom per stalk, these are popular due to their bright colors and long lasting in a vase perfect for bouquet or floral arrangements. They represent affection and regard employed especially in official and celebratory interior design.

• Miniature Carnation: Spray carnations or miniature carnations are the varieties in which a number of flowers are combined together on a single stem. These ones are tiny, look fragile, and that places them well for use in combined flower arrangements, and such works as boutonnieres or corsages.

By Application

Based on application, the global market can be categorized into domestic field, and, business field

• Domestic Field: Domestic field covers the responsibilities of growing and selling carnations within home markets only. They stress satisfying particular geographic needs, maintaining confidence in minor producers, engaging in conventional and special occasions such as weddings and functions.

• Business Field: The business field can be described as the commercial production and exportation of carnations in the market area. It comprises full-scale production, export, and liaisons with florists, wedding planners and outlets for different markets.

MARKET DYNAMICS

Driving Factors

"Cheap Prices and Durability of Carnation Flowers to Amplify Market Growth"

Carnation has gained popularity in various occasions because of its versatility in meaning, cheap price and durability. It adds that with their bright colors and quelled petals they are suitable for almost any occasion, whether it is a wedding or anniversary or memorial service. Consumer friendly and exquisite flowers have seen the markets strengthened and especially in areas where carnations are culturally relevant. Also, these flowers take very long time to wither and easy to cultivate hence preferred by both users and flower vendors.. All of the above-mentioned factors are driving the carnation market share.

"Horticulture, and, Sustainability Trends and Innovations in Growth of Flowers to Propel Market Growth "

Flower production in floriculture business is also driven by sustainability trends and innovations in the growth of flowers as well. The fact is that, due to the emergence of environmentally concerned consumers, people pay more attention to buying locally grown organic carnations. Such new developments as bi-colored varieties and dyed carnations have added to their attraction. However, advanced technology has lead to the establishment of online flower delivery hence expanding the market for carnation flowers. This makes them capable of supply throughout the year because of their flexibility in so many climates. These factors are driving the market growth by a very big margin.

Restraining Factor

"Pests, Diseases, Soil and Climate changes to Decrease Market Growth"

The following are the challenges that affect the growth of carnation market: Pests and diseases affect the crop by reducing both quality and quantity. Labor intensity, especially the need for proper soil and climate, raises production costs, making the business unprofitable for small-scale farmers. Besides, for floriculture, there is competition from other flowers such as roses, lilies and at times even orders for carnations are overpowered by these plants. Such factors include seasonal fluctuation and or unpredictable weather patterns which also makes this process even more difficult. Finally, issues of end transport costs as well as perishability of some products slow down the level of trade around the globe and therefore limiting market expansion in particular areas. These are some of the factors that have led to the reduction in the market growth over a period of time.

Opportunity

"Increasing Interest in Home Delivery Of Flowers To Create An Opportunity In The Market"

The carnation market offers opportunities linked to a gradually growing trend in sustainable floriculture, and an increasing interest in the home delivery of flowers. Such compounds as bi-colored and dyed carnations provide different looks for the flowers, thus satisfying many people’s wishes. Opportunities are opportunities are also found in increasing markets in developing countries where flowers are culturally symbolic. Also, the growing concern for conservation inspires the consumption of carnations grown under organic farming methods. There are opportunities in liaison with event planners, florists, and retailers by being able to offer other bottled carnation drinks and sales opportunities are occasioned by trends in home gardening by developing ways of introducing seed as well as different types of potted carnation plants. These factors are creating several opportunities in the market.

Challenge

"Stiff Market Competition from Other More Preferred Flowers Such As Roses and Tulips To Create Challenge In The Market "

The market for carnations is experiencing factors such as stiff market competition from other more preferred flowers such as roses and tulips. Pests affecting crop quality and readiness to diseases; Climatic factors affect crop quality and readiness to diseases; all of which enhances production risks. High cost of labor and transportation coupled with perishability factors make the movement and distribution of product more problematic and challenging on the international market. Moreover, the test demand may be unstable due to economic factors, such as the number of social events that occurred during the COVID-19 period. Sustaining favorable consumption patterns and switching costs while keeping costs low continue to perplex the industry. These factors are creating a lot of challenges in the market.

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CARNATION MARKET REGIONAL INSIGHTS

North America

In North America, the carnation market is expanding, driven by strong consumer demand for fresh flowers, particularly for events like weddings and holidays. The U.S. leads the market with increasing imports and domestic cultivation. Online flower delivery services are boosting sales, catering to consumers' desire for convenience. Sustainable flower farming and eco-friendly practices are gaining popularity among consumers, contributing to the growth of the carnation market.

Europe

Europe still holds a greater share of carnation market; the Netherlands stands the foremost producer as well as exporter of carnations. The region equally enjoy’s the provision of advanced floriculture greenhouse cultivation practices that allow for production all year round. Carnations are highly popular when it comes to cut flowers and especially in the UK, Germany and France because flowers of this type last long and come in a lot of types.

Asia

In Asia, carnations are widely popular, particularly in countries like China, India, and Japan, where they are used for various cultural and religious ceremonies. The demand for carnations is increasing due to urbanization and rising disposable incomes, especially in emerging markets like India. China is both a major producer and consumer of carnations, benefiting from favorable climatic conditions and advanced agricultural practices. As online sales grow, there is a notable rise in carnations being used for gifting and decoration purposes

KEY INDUSTRY PLAYERS

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market. Leading players in the market are driving innovation by adopting cutting-edge technologies and diversifying their portfolios. By offering customized products tailored to specific customer needs, these companies are enhancing satisfaction and expanding their customer base. Their focus on improving operational efficiency through digital transformation and streamlining distribution channels is also contributing to growth. Through continuous investment in R&D and expanding into new geographic regions, these companies are not only staying competitive but also setting new benchmarks in the industry.

List of Market Players Profiled

• Dümmen Orange (Netherlands)
• Vase Life (U.S.)
• The Flowers Group (U.K.)
• Royal Van Zanten (Netherlands)
• Floradania Flowers (Denmark)

INDUSTRIAL DEVELOPMENT

July 2024: For carnations, market size in 2024 is growing rapidly due to a rising demand for ornamental flowers as well as new approaches to breeding flowers to improve the qualities of various types of flowers. Technological absorptions in plant cultivation and green houses are also facilitating year round production especially in Europe and Asia. In addition, there has been increased advancement of organic and sustainable farming techniques, responding to increasing demand and consciousness of customers on green produce. Global expansion, mergers, and acquisitions are also now trending in the current market to gain a better hold on the markets and improve the supply chain.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.