Doughnuts Market Size, Share, Growth, and Industry Analysis, By Type (Yeast-Based Doughnuts, Cake-Based Doughnuts), By Application (Food Service Channels, Retail, Online Sales ) and Regional Forecast to 2035

DOUGHNUTS MARKET OVERVIEW

The global Doughnuts Market size estimated at USD 18041.88 million in 2026 and is projected to reach USD 24381.84 million by 2035, growing at a CAGR of 3.4% from 2026 to 2035.

The Market for Doughnuts is a fast-emerging sector in the world's bakery market, fueled by changing consumer behavior and rising demand for indulgent ready-to-eat foods. The doughnuts are sold in diverse shapes, sizes, and tastes and cater to a broad-based population, including children and adults. The industry is bifurcated on the basis of yeast-based and cake-based doughnuts, while various fillings, coatings, and toppings diversify their marketability. Increased urbanization, lifestyle changes, and the effect of Western influence have also increased the demand for doughnuts globally. Furthermore, the expansion of specialty doughnut stores, coffee shops, and quick-service restaurants with creative and customized types of doughnuts has fueled market growth. Seasonal and limited-period flavors have gained popularity as a marketing tactic to entice customers.

The Rise in online food ordering services and collaborations with food aggregators has also contributed substantially to sales growth. But health issues related to high sugar and fat levels may act as a deterrent to growth, leading manufacturers to look towards healthier alternatives like gluten-free, low-calorie, and organic products. Overall, the Doughnuts Market will continue to grow as a result of product innovation, efficient marketing tactics, and a sound consumer base that craves wonderful and varied flavors.

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COVID-19 IMPACT

"Doughnuts Market Had a Negative Effect Due To Supply Chain Disruption During COVID-19 Pandemic"

The Global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic negatively impacted the Doughnuts Market, especially in its peak years 2020 and 2021, due to lockdowns, social distancing, and mass disruptions in supply chains that impeded production and distribution. The temporary shutdown of bakeries, cafés, and quick-service restaurants greatly affected the sales of doughnuts, especially in areas with stringent movement restrictions. With consumers focusing on essential items, demand for indulgent and non-essential products such as doughnuts decreased. In addition, supply chain disruptions resulted in Challenges in acquiring raw materials like flour, sugar, and oil, leading to increased production expenses. Most small and medium-sized doughnut stores experienced financial difficulties because of low traffic volumes, reduced operational hours, and increased operating expenses. Furthermore, the lack of social events and corporate functions—where doughnuts are usually offered as refreshments—added to low demand.

The Trend towards home-baked products during the pandemic also impacted the market, as customers increasingly chose to prepare baked foods at home. Health issues linked to processed and sugary foods also deterred customers from buying doughnuts at this time. In spite of these setbacks, the market slowly picked up pace with the embrace of online delivery services and creative marketing strategies, but the adverse effects of the pandemic continue to be a source of worry for most traditional enterprises.

LATEST TREND

"Introduction Of Plant-Based Doughnuts To Drive Market Growth"

One of the most recent trends within the doughnut industry is the release of plant-based doughnuts. With the growing demand for healthier and environmentally friendly food options, bakeries and doughnut stores are complying by introducing vegan versions of doughnuts that don't contain any animal products. Plant-based doughnuts use items like almond milk, coconut oil, and flaxseed to mimic the authentic flavor and consistency, appealing to health-oriented customers and those on special diets. This move mirrors a larger trend in the food world toward embracing varied dietary needs and becoming more sustainable.

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DOUGHNUTS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Yeast-Based Doughnuts, Cake-Based Doughnuts

• Yeast-Based Doughnuts: Yeast-based doughnuts or raised doughnuts are light, airy, and fluffy because they undergo the process of fermentation with the use of yeast. Yeast-based doughnuts are usually deep-fried until they get a golden-brown crust but remain soft and airy inside. They are usually glazed, powdered, or topped with other sweet glazes and fillings. Yeast-based doughnuts enjoy customer preference because they appeal traditionally and can be paired with many different flavors and toppings. Their consistency makes them ideal for use in fillings like jelly, custard, or cream.

• Cake-Based Doughnuts: Cake-based doughnuts are thicker and have a crumbier texture, using baking powder or baking soda as leavening agents rather than yeast. The doughnuts tend to be fried or baked and possess a heavier, more cake-like texture. They are usually topped with sugar, icing, or chocolate and come in different flavors like chocolate, vanilla, and blueberry. Cake doughnuts are favored by consumers who seek a denser, more filling treat. Baked doughnuts are also becoming popular among health-oriented consumers.

By Application

Based on application, the global market can be categorized into Food Service Channels, Retail, Online Sales

• Food Service Channels (Cafés, Restaurants, and Quick-Service Restaurants): Foodservice venues such as restaurants, cafés, and quick-service restaurants (QSRs) account for an important part of the doughnut market. Doughnuts are available on breakfast menus, as desserts, or as snacks. International chains and specialty doughnut shops keep opening more to appeal to customers through innovative tastes and presentations. Limited-time promotions, seasonal flavors, and high-end doughnut products are driving consumers and foot traffic to such venues.

• Retail (Supermarkets, Hypermarkets, Convenience Stores): Retail channels is a critical application segment for the doughnuts market, providing pre-packaged and fresh doughnuts to consumers in need of convenience. Supermarkets, hypermarkets, and convenience stores carry several doughnut varieties, such as ready-to-eat and frozen doughnuts. Retailers also partner with bakery brands to offer exclusive products and flavors to lure consumers. Furthermore, the trend of in-store bakeries within retail stores supports the supply of freshly prepared doughnuts.

• Online sales (E-commerce websites, Delivery apps): The increasing popularity of food delivery apps and e-commerce websites has revolutionized the doughnuts market. Customers are increasingly opting for online ordering of doughnuts for home delivery or takeaway, particularly during festivals or special occasions. Companies are taking advantage of this trend by collaborating with delivery platforms and increasing their online presence. Online-only flavors, offers, and targeted marketing campaigns are some of the strategies employed to generate sales through digital platforms.

MARKET DYNAMICS

Market dynamics include driving and Restraining Factors, opportunities and Challenges stating the market conditions.

Driving Factor

"Increased Popularity Of Specialty Doughnut Stores To Boost The Market"

There is a noticeable boost in the Doughnuts Market growth. The growing set-up of specialty doughnut outlets emphasizing new and creative flavors, high-quality ingredients, and elaborate presentation is one of the significant driving forces for the doughnuts market. Craft bakeries serving gourmet and specialized doughnuts have become increasingly popular among consumers searching for unique and high-quality goods. Limited time-only offers, seasonal varieties, and visually beautiful designs serve marketing through social media, creating brand loyalty and enhancing customer engagement. This trend has been embraced both by young and mature demographics, driving overall market growth.

"Expansion of Online Sales Channels to Expand the Market"

Increased adoption of online sales channels, such as e-commerce websites and food delivery applications, has accelerated the development of the doughnuts market. Convenience and ease of access being key drivers, consumers increasingly tend to order doughnuts online. During the pandemic of COVID-19, demand for online food delivery increased immensely, making bakeries and quick-service restaurants resort to intensifying their online presence. Promotional discounts, targeted marketing, and alliances with delivery services have served to further increase online sales, driving market growth.

Restraining Factor

"Health Issues with High Sugar and Calorie Content to Potentially Impede Market Growth"

The high sugar and fat content that characterizes classic doughnuts represents a significant Restraining Factor in market growth. Growing health awareness among consumers and greater incidence of lifestyle disorders like obesity and diabetes have led numerous consumers to restrict the intake of fried and sugary foods. Health-aware consumers are turning to alternative healthy options like gluten-free, low-calorie, or oven-baked doughnuts. Furthermore, regulations on the consumption of sugar and nutritional declaration requirements are causing problems for manufacturers, urging them to turn towards healthier alternatives in order to maintain market share.

OPPORTUNITY

"Increased Demand for Healthy Doughnut Options To Create Opportunity For The Product In The Market"

In spite of health issues, the need for healthier doughnut variants is an attractive opportunity for industry players. Companies are pushing innovation to come up with gluten-free, vegan, low-sugar, and baked doughnuts to appeal to health-aware customers. These variations are positioned as guilt-free pleasures that appeal to a wider clientele. Brands placing emphasis on openness regarding ingredient procurement and nutritional values are also seeing growth. Increased product offerings by adding healthier alternatives can improve penetration in the market and create new sources of income.

Challenge

"Fierce Market Competition Could Be A Potential Challenge For Consumers"

The doughnuts industry is very competitive with many established brands, specialty bakeries, and neighborhood shops competing for market share. Firms have to keep innovating and differentiating their products so that they can differentiate themselves in a crowded market. Price competition, volatile raw material prices, and shifting consumer tastes make profitability more challenging to maintain. Moreover, the growing number of Internet-based sales outlets has reduced the barriers to market entry, as more competition emanates from smaller-scale producers. Brands need to emphasize quality, marketing, and customer loyalty activities to stay ahead.

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DOUGHNUTS MARKET REGIONAL INSIGHTS

North America

The North America region has a growing United States Doughnuts Market. North America is a prominent region in the market for doughnuts, supported by the strong establishment of well-known bakeries, quick-service restaurants, and specialty doughnut outlets. The United States specifically has a strong impact on the growth of the market, as doughnuts are widely consumed as a breakfast food and snack. The establishment of legendary doughnut chains and artisanal bakeries launching gourmet and personalized varieties has also consolidated the market. In addition, the growing use of online delivery platforms and promotions has also driven sales further. Customization of flavors, innovative toppings, and seasonal flavors remain consumer preferences driving regional market growth.

Europe

Europe is the other leading market for the doughnuts market, with nations such as the United Kingdom, Germany, and France driving growth significantly. The growth in popularity of high-end doughnuts, craft bakeries, and creative flavors has driven demand. European consumers are also showing greater preference towards healthier doughnut variants, such as baked, vegan, or low-calorie ones. The culture of enjoying doughnuts alongside coffee and other drinks in cafes and quick-service restaurants also reinforces market growth.

Asia-Pacific

The Asia-Pacific region is seeing a rapid development in the doughnuts market with urbanization, Westernization, and increasing café culture fueling the market. China, Japan, and South Korea are currently leading the market, and foreign doughnut companies are expanding through franchises. Furthermore, domestic bakeries are developing innovative flavors and regionally-inspired ingredients to suit regional taste buds. The increasing impact of social media promotions, new product innovations, and food delivery over the internet further propel the market's growth in this region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The Market of Doughnuts is marked by the presence of several major industrial players operating across various regions. These companies include both established bakery chains and quick-service restaurants and new-age artisanal bakeries and specialist boutiques. Industry leaders are concentrating on product development, launching new flavors, high-quality ingredients, and health-oriented alternatives to appeal to changing consumer tastes. Also, partnerships with delivery platforms and opening online sales channels have become vital strategies to improve market coverage. Marketing campaigns, promotions, and seasonal limited-edition products are also being invested in by companies to draw consumers. Also, the use of healthier doughnut versions, like vegan, gluten-free, and low-calorie, indicates the industry's alignment with evolving diet trends. More investment in research and development to improve product quality and venture into new formulations is another leading strategy among industrial players.

List Of Top Doughnuts Market Companies

• Dunkin' LLC (U.S.)
• Krispy Kreme Doughnut Corporation (U.S.)
• Mister Donut (U.S.)
• CO Donuts & Coffee (Indonesia)
• McDonald's Corporation (U.S.)
• Starbucks Corporation (U.S.)
• Tim Hortons (Canada)
• Daylight Donuts (U.S.)
• Shipley Do-Nuts (U.S.)
• Voodoo Doughnut (U.S.)

KEY INDUSTRY DEVELOPMENT

In February 2024, Krispy Kreme extended its product portfolio by joining hands with Hershey's to launch the ""Chocomania Collection,"" a series of Hershey's chocolate-infused doughnuts. This tie-up was intended to take advantage of increasing consumer appetite for rich, co-branded confectioneries. The Chocomania Collection included doughnuts filled, glazed, and topped with a range of Hershey's chocolate types, offering an indulgent and rich experience to chocolate lovers. This strategic partnership not only diversified Krispy Kreme's offerings but also solidified its market position by riding on Hershey's brand reputation and chocolate experience. Such partnerships underscore the focus of the industry on innovation and collaboration to stimulate consumer interest and sales in the competitive doughnut market.

REPORT COVERAGE

The Doughnuts Market report offers extensive coverage of numerous factors affecting the industry's growth and development. The report presents detailed market analysis, including market size, revenue patterns, and growth forecasts in key regions like North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The report analyzes segmentation By Type, i.e., yeast-based and cake-based doughnuts, and By Application, i.e., food service channels, retail outlets, and online sales. It also reflects the current market trends, including the increasing demand for premium, artisanal, and health-conscious doughnuts. Moreover, the report includes major driving forces such as product innovation and growth in online sales channels, as well as limiting factors such as health issues due to sugar and calorie content. Opportunities including the launch of healthier options and Challenges such as fierce market competition are also included. In addition, the report offers a comprehensive competitive landscape with key industrial players and their product innovation, marketing, and distribution strategies.