Ethnic Wear Market, Share, Growth, and Industry Analysis, By Type (Men and Women), By Application (Online and Offline) and Regional Forecast to 2032

ETHNIC WEAR MARKET REPORT OVERVIEW

The Ethnic Wear Market Size Expanded Rapidly In 2023 and is projected to Grow Substantially By 2032, Exhibiting a Prodigious CAGR During the forecast period.

It provide the user with a lot of features that make this particular product service work efficiently and effectively. Traditional attire that honors the customs, history, and culture of a particular area or community is known as ethnic wear. Unlike Western apparel, it frequently has distinctive textiles, styles, and embellishments. Other names for ethnic apparel include traditional attire, ethnic costumes, and traditional ethnic garments.  This factor has augmented the Ethnic Wear Market growth.

The anticipated rate of growth for this particular product service is due to quality level of assurance. Prosperity has been observed for this particular product market with amusing numbers. Due to globalization, the mobility of culture and traditions, as well as people traveling to and staying in other countries, there has been a significant demand for ethnic clothing from different countries throughout the world. The global demand for ethnic clothing is being driven by the growing number of women and their increased participation in the workforce. This has ultimately outraged the sales and demand for this particular market growth and prosperity.

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ETHNIC WEAR MARKET KEY FINDINGS

• Market Size and Growth: The Ethnic Wear Market size was USD 128,746.3 Million in 2024, is projected to grow to USD 135,482.6 Million by 2025 and exceed USD 229,483.1 Million by 2033, with a CAGR of 6.9% from 2025 to 2033.

• Key Market Driver: India alone sees over 10 million weddings annually, and nearly 80% of guests opt for ethnic outfits during festive seasons—driving consistent demand for sarees, lehengas, and kurta sets across all income groups.

• Major Market Restraint: The rise of fast fashion is cutting into traditional wear’s market share—70% of Gen Z shoppers in metros now mix ethnic elements with Western clothing, reducing full-suit purchases.

• Emerging Trends: Sustainable fabrics are making waves—handloom-based ethnic brands like Fabindia and Okhai saw a 23% bump in online orders in 2023, as buyers began favoring "slow fashion" with a cultural touch.

• Regional Leadership: South Asia dominates by a mile—India accounts for over 75% of the global production and consumption of ethnic garments, with exports also gaining traction in the U.S., UK, and UAE.

• Competitive Landscape: More than 100 established and emerging players operate in the organized space, but top brands like BIBA, Manyavar, and Global Desi hold over 30% of the branded segment, especially in Tier 1 and Tier 2 cities.

• Market Segmentation: Women’s wear leads the charge, making up nearly 65% of total ethnic wear purchases in 2023, with sarees and salwar-kameez sets being top sellers, especially during Diwali and Eid.

• Recent Development: In late 2023, Nykaa Fashion launched its premium ethnic collection in collaboration with Anita Dongre and House of Masaba—reportedly generating over 2 million online views within 48 hours of launch.

COVID-19 IMPACT: MARKET GROWTH OBSTRUCTED BY PANDEMIC DUE TO LOCKDOWN

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

This has affected the overall supply and demand chains of the particular market. As a result of the government's lockdown and other steps to stop the coronavirus from spreading, all supply activities were postponed, which decreased the amount of product related to consumer goods. Therefore, a small influence from COVID-19 is anticipated on the Ethnic Wear Market share.

LATEST TRENDS

"Disposable Incomes to Drive Market Growth"

A latest trend has been witnessed to proliferate the market growth. The market for luxury clothing is expected to be driven by increased per capita income and a shift in consumer preference toward branded goods. The growing number of working-class women is also a major factor in the women's clothing segment's quick growth trend. The apparel market is seeing significant growth despite its maturity. This can be attributed to the dynamic retail landscape across various brands and the constant evolution of fashion trends. Because of the fierce competition, clothing businesses frequently form alliances in order to put up a better front. Apparel companies can improve income by focusing on particular demands and using effective advertising methods. A lot of specifications have been made to this particular product which has benefited the market growth. This specific trend has influenced the market growth so much so that the revenue and share numbers of this particular product is touching the skies and soaring over.

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ETHNIC WEAR MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Men and Women amongst which the leading segment is the Men.

• Men: It is nothing but a type of ethnic wear with the Men.

• Women: It is basically a type that of ethnic wear with the Women.

By Application

Based on application the global market can be categorized into Online and Offline amongst which the leading segment is the Online.

• Online: It is just an application where it is used by Online.

• Offline: It is nothing but an application where it is used by Offline.

DRIVING FACTORS

"E-Commerce to Boost the Market"

This is the major factor attributing the growth of this particular market. The ethnic apparel line is distinguished by its brilliant colors, patterns, and designs, and is renowned for its elegance and charm. The market for ethnic wear has been expanding at an incredible rate as the apparel industry pushes its own boundaries and expands its reach by connecting with the rest of the globe through e-commerce. For example, a line of clothing that appealed to global civilization and expanded the popularity of Indian ethnic wear in the global market was established when the traditional splendor and luxury of Indian dress mixed with the formality and comfort associated with western wear. This particular factor has been proved to a boon for this particular product market. These factors are anticipated to drive the market growth during the forecast period.

"Luxury Lifestyles to Expand the Market"

This is the second major factor attributing the growth of this particular  market and has resulted in the hike of revenue numbers so much so that they are touching the skies. Clients benefit from it. The development of the contemporary, structured format in the ethnic clothing market has primarily been fueled by convenience, comfort, and style. Younger customers are drawn to ready-to-wear items that organized vendors provide. This area is growing thanks to other factors, such as significant emerging markets. it is the steady rise in the proportion of female employees in corporate settings. The success of the apparel sector is largely dependent on inventive designs, quick fashion trends, and inventive marketing techniques. The availability of high-end brands and limited edition products, as well as customers' increasing exposure to e-commerce and the internet, have improved fashion consciousness. Fashion companies' approach to product marketing and sales growth has been influenced by the use of influencers. This factor has attributed the overall growth of this market and helped with the hike of revenue numbers as well. These factors are anticipated to drive the market growth in the present times and also during the forecast period.

RESTRAINING FACTOR

"High Costs and Unavailability to Impede Market Growth"

These particular solutions have been very helpful yet extremely costly as well. The pandemic is affecting every industry and company in the world in one way or another. Following travel, the textile and garment industries were among the hardest hit, with lockdowns, alterations in customer behavior, and a decline in retail sales. Purchasing patterns and sales channels have evolved, which is more significant. Product types, distribution routes, and quantity were all impacted by these modifications. Value chains will be irreversibly disrupted in the medium and long term as a result of these developments, which will also have an impact on production models and capacity adjustments within the industry. This particular factor is anticipated to restrain the market growth and drastically reduce the sales and demands of this particular product market.

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ETHNIC WEAR MARKET REGIONAL INSIGHTS

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia PacificDominating the Market due to Advanced Technology"

Asia Pacific is expected to be the leading region of this particular product market and is anticipated to to grow over the forecasted period. Because of numerous government initiatives in the textile industry, the Asia-Pacific region is anticipated to hold a significant proportion of the global apparel market. India's growing population, increasing disposable income, and changing fashion tastes are expected to stimulate the nation's garment industry. India is a major textile exporter as well, which fuels the expansion of the garment industry. The textile and apparel industry is expanding due to a number of government initiatives.

KEY INDUSTRY PLAYERS

"Leading Players adopt Acquisition Strategies to Stay Competitive"

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

LIST OF MARKET PLAYERS PROFILED

• Biba Apparel (India)
• Manyavar (India)
• Shanghai Tang (Hong Kong)
• Shimamura co. (Japan)
• Wacoal holding Corp. (Japan)

INDUSTRIAL DEVELOPMENT

September 2023: This particular company has attributed the market growth in terms of revenue and shares system. When H&M India opened its third location in Hyderabad, the company made its expansion intentions known. The company currently operates 55 outlets throughout 28 different locations in the nation. This development has proved that the company will continue to proliferate this particular product market growth.

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.