Lingerie Market Size, Share, Growth, and Industry Analysis, By Type (Ordinary Lingerie, Nursing Lingerie, Body Shaping Lingerie, Sports Lingerie), By Sales Channels (Shopping Center, Specialty Store, Supermarket, Online Sales), and Regional Forecast to 2035

LINGERIE MARKET OVERVIEW

The global Lingerie Market size estimated at USD 37255.11 million in 2026 and is projected to reach USD 82255.93 million by 2035, growing at a CAGR of 9.2% from 2026 to 2035.

This sector of fashion is also quite unpredictable and fast-growing, offering products for various types of customers with distinct tastes. They consist of unwearable such as bras, panties, shapewear, sleepwear, and other items of intimate apparel accessories. Primarily influenced by the changes in fashion, consumer awareness, and the need for fashionable fabric products, the market has grown tremendously. More recently, online retail and mobile selling and the growth of direct consumer selling brands have boosted the market. It remains robust as it meets consumers’ various needs, especially in diversity and sustainability.

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GLOBAL CRISES IMPACTING LINGERIE MARKET - COVID-19 IMPACT

"Lingerie Industry Had a Negative Effect Due to Market surge during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The above changes detracted from the lingerie market as many consumers turned their attention to perishable goods due to the uncertain economic climate caused by COVID-19. Due to the dented and blurred line between the line of work and home life, coupled with stringent and shut-down measures, people no longer wore much formal and fashion-oriented lingerie, especially for occasions. Other factors that dampened the sales included retail store closings and disruptions of supply chains that affected physical store businesses. Lingerie manufacturers and sellers likewise suffered low earnings and thus slimmed down their operations. However, the Arkan reported the market has been recovering gradually as the restrictions were eased and the people’s priorities changed.

LATEST TREND

"Market growth is driven by comfort, sustainability, and sportswear-inspired trends"

As for the trends, this market depends on factors such as diversity, environmentally friendly products, and influences of sportswear on the lingerie industry. When it comes to the specifics, there is a growing trend towards leisure and comfort in lingerie, further pushing nice design and functionality in the aspect of seamless/racerback wireless bras and bralettes for daily use. Customers are focusing on comfort and convenience rather than going for the formations that have a structural framework. This shift can be explained by the general attitude towards the body and the need for versatile and fashionable lingerie.

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LINGERIE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Ordinary Lingerie, Nursing Lingerie, Body Shaping Lingerie, Sports Lingerie

• Ordinary Lingerie: Ordinary lingerie refers to common underclothes meant for comfort, style, and practicality. Items such as bras, panties, and simple shapewear meant for daily wear come under this category. This segment stresses the functionality of such items via soft fabrics, simple styles, and breathable materials. Ordinary lingerie derives its rising acceptance due to the burgeoning demand for smooth and easily available types of underwear. Its vast appeal lies in the fact that it is identified as a versatile, everyday essential—the wider consumer group purportedly seeking after it.

• Nursing Lingerie: Nursing lingerie liberally affords mothers, especially breastfeeding ones, some comfort and freedom. This offers openings of cups, which can be opened out easily, adjourned with the varying yet supportive types of straps for breastfeeding. This also uses materials that can stretch and be soft while allowing body adaptation due to gradual changes in shape. Commonly found nursing bras have supple support added on the side of both the breast and the back, thus allowing comfort during the whole day. The growing number of women working, as well as the constant shift towards ever-increasing breastfeeding-friendly products, shoots up the demand for nursing lingerie.

• Body Shaping Lingerie: They are designed in such a way that the contouring and softening of the body are done. Shapewear, corsets, as well as body slips, are some items that belong to this category, which together help enhance your posture while supporting your body. Most of these products are made utilizing compression fabric and help shape some specific target areas of the body, like the waist, hips, and thighs. It is because most women desire to have a trimmer and toner silhouette, especially when attired for some formal or special occasions, that body-shaping lingerie has gained the popularity it enjoys today. It also enjoys this appeal due to the positive body image trend, which focuses on comfort and self-confidence.

• Sports Lingerie: Sports lingerie is designed for the active female who is looking for support, comfort, and performance characterized during physical activities. Types in this segment include sports bras, athletic panties, and compression wear, which lessen the movement and prevent discomfort of wearing such items during various exercises. The materials used for sports lingerie are usually moisture-wicking, breathable, and stretchable to guarantee flexibility and dryness. With more and more women taking part in sports and fitness, so has the demand for high-performance sports lingerie grown. Leading major brands are currently innovating the designs with which they will appeal to the active consumer through a combination of functionality and style.

By Sales Channels

Based on Sales Channels, the global market can be categorized into Shopping Center, Specialty Store, Supermarket, Online Sales

• Shopping Center: Shopping centers remain one of the most significant retail venues for lingerie sales, providing the Opportunity for customers to consult the in-store products. These centers house an enormous portfolio of lingerie brands and styles, targeted at all our customers. So, shoppers visit shopping centers to check this convenience of multiple brands in one single venue. The face-to-face shopping experience enables them to get personal assistance and immediate purchases. In spite of the growing online shopping, shopping malls still have customers longing for a tactile, hands-on retail experience.

• Specialty Store: Each specialty store is devoted to one major retail area specializing in lingerie, serving those high-fidelity niche markets with distributions of such high-quality products. Here, the customer's experience is more personalized, with the help of personnel trained in assisting customers to achieve the right fit and style. High-end specialty stores feature only premium or luxury lingerie brands, making them not accessible to mass-market distribution outlets. In these cozy, intimate shopping environments, such customized services can be offered as professional fittings. With consumer demand increasingly falling toward comfort and luxury, specialty stores in the lingerie market continue to hold major keys.

• Supermarket: Supermarkets have ventured into adding lingerie to their content for the entire range of low-cost and low-price underwear for those whose budgets are tight. The undergarments available in supermarkets are intended mainly for basic accessories of bras, panties, and shapewear. This segment targets consumers of the shop, those who would use supermarkets for their daily grocery shopping to include buying lingerie, thereby providing convenience. Supermarkets are able to buy mass-market brands to cater to larger cross-sections of people. The rise of value-conscious consumers and a tendency for one-stop shopping have helped increase the sales of lingerie in supermarkets.

• Online Sales: Indeed, online selling is the newest and largest channel dominating the market of lingerie. It is realized as the most common marketplace for consumers to browse collections from different manufacturers within the comfort of their homes. With the help of virtual try-on tools, detailed size guidelines, and return policies that are easy to follow, the online shopping experience has been increased. The development of direct-to-consumer brands and online marketplaces has further spread the reach and access of the purchase of lingerie in the world. The present wave of digital shopping leans more towards online sales, continually moving up and redefining the landscape of lingerie retailing.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factor

"Market growth is driven by comfort, versatility, and casual trends"

The chosen trend reflects the role of comfort as the primary new value in the market, through which consumers are ready to sacrifice maximally on the support effect and more rigid silhouettes. The three significant factors include the new normal working culture, casual dressing, and the trend in wearing sports outfits for casual occasions, making wireless bras, bralettes, and seamless underwear this necessary. The public is in need of shoes and garments that are comfortable for use throughout the day but at the same time fashionable. Non-encompassing sizing has inspired designers to explore such aspects as softness, fit adjustments, and breathable fabric. The trend is likely to persist over many years as people require easy-to-wear garments during the day that leads to lingerie market growth.

"Market growth is boosted by e-commerce, social media, and global reach"

It may therefore be seen that the growth in the internet has greatly helped in the development of the lingerie market. The advantages of buying clothes online include the ease of being able to try on clothes on computer screens and having the clothes brought to their doorstep post-COVID-19. Marketing using social networks and collaboration with influential figures have also helped a lot in sales and building awareness. The internet channels allow brands to extend their product lines to global clients, besides engaging clients in acquiring their favourite goods at reasonable prices. Every merchandising segment experiences growth in the sphere of digital purchases, and lingerie is not an exception.

Restraining Factor

"Market growth is restricted by high luxury costs and limited accessibility"

Another strong threat for the lingerie market is the tendency to increase in cost of the premium and luxury products. Although most consumers crave fabrics, special designs, and brands, most of these are beyond the reach of the average consumer in the market. This leads to low accessibility, more so to the price-sensitive users. Nevertheless, some of them resort to purchasing products that cost less and affect the sales of the brands being trademarked. The high cost also limits the market expansion in underdeveloped countries where people’s buying capacity is relatively low.

Opportunity

"Market growth is driven by increasing demand for sustainable and organic "

A new trend that can be considered in the context of further development of the market for lingerie is the demand for organic and environmentally friendly products. People are becoming environmentally sensitive and would want to purchase lingerie material that is organic, recyclable, or made using components that have been gotten from the right sources. This means that companies that adopt sustainability can cater to this segment by selling products that align with the values of society. Therefore, it is significant that this move opens up space for brands to be more creative when it comes to sustainable designs, all in a bid to capture a slice of this growing market. In the current world, people are becoming more conscious of the environment; therefore, the sustainable lingerie market will grow tremendously.

Challenge

"Market growth is challenged by intense competition, saturation, and price sensitivity"

The lingerie market's most important challenge will therefore remain competition and saturation. There are a profuse number of already-established brands in the market, with many new entrants vying for consumer attention every now and then. Building a strong competitive advantage in such an environment is quite tough for a brand, especially with respect to price, innovation, and loyalty. These choices trigger price sensitivity among consumers, thereby injuring profit margins. Brands need to continuously adapt to what consumers demand in different markets to keep up with competition. This calls for constant innovation and strategic marketing efforts in order to make it through in the current market.

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LINGERIE MARKET REGIONAL INSIGHTS

• North America

"Market growth in North America is driven by demand, innovation, and inclusivity"

North America directs the lingerie market because of increasing consumer demand, the high disposable income of these consumers, and the well-built retail infrastructure found in the region. Such continuously growing premium, luxury, and everyday lingerie products drive the area from a large and diverse customer base. While all North American countries work on this charge, the United States is really impressive, with the United States Lingerie Market playing a leading role in driving global growth. Traditional and modern e-commerce sales channels classify this market, with the unique combination dealing with specific consumer preferences towards underwear. Such leadership is the result of innovation, brand strength, and comfort and inclusivity.

• Europe:

"Market growth in Europe is driven by luxury, innovation, and inclusivity"

Europe holds remarkable lingerie market share strong part of the world's lingerie market due to the high-quality raw materials required for the production of high-end luxury brand lingerie. There are also a good number of legendary European lingerie house names, such as Chantelle from France and La Perla from Italy, which are well known for manufacturing premium products flaunted with elegant designs. European consumers have their minds both on style and comfort, creating a new need in the market that calls for sophisticated lingerie. Growth in online retail, along with direct-to-consumer brands, has really broadened the scope of this space. Likewise, Europe's concern for body positivity and inclusiveness is really making waves when it comes to innovations in the lingerie market.

• Asia

"Market growth in Asia is fuelled by diversity, e-commerce, and innovation"

Asia remains one of the primary contributors to the global lingerie market owing to its predominantly diversified consumer base, which substantially adopts and increases demand for low- and high-end lingerie portfolio products. The burgeoning middle class in both China and India will continue to drive the order for trendsetting yet comfortable lingerie. The dawn of the e-commerce revolution in this region has enabled easy access to international and local brands. Besides, Asia has very different cultural preferences that lead to very different product designs, stressing innovation in size variety and materials. The Asian market will likely continue growing upward and add more of a global market share into its vaults as disposable incomes rise.

KEY INDUSTRY PLAYERS

"Market growth is driven by innovation, brand identity, and evolving trends"

Most of these players within lingerie industries will keep defining the market through the innovative designs of their products, creating strong brand identities, and developing a vibrant marketing strategy. Leading brands such as Victoria's Secret, Savage X Fenty, and Calvin Klein collaborate towards inclusivity, comfort, and sustainability. They change gears on evolving consumer preferences, like the wireless bras or materials that are eco-friendly; hence, they are trendsetters in the market. Their reach, as well as growth, is influenced significantly by their retail outlets worldwide and digital platforms.

List of Top Lingerie Companies

• Nike (U.S)
• Wacoal (Japan)
• Adidas (Germany)
• Marks & Spencer (U.K)
• Uniqlo (Japan)

KEY INDUSTRY DEVELOPMENT

September 2023, this recent shift in the lingerie market is Savage X Fenty's inclusive size expansion. Founded by Rihanna, the brand now offers an expanded size range of bras and panties available from XS to 5X. This is an initiative of the brand that talks to issues of body positivity and inclusiveness while trying to attract the wider market base. The mind-boggling innovations of Savage X Fenty do not only defy the traditional definitions of lingerie but also publish new definitions in the industry for size inclusivity. Further, this reflects the increasingly growing trend towards diversity in the fashion industry.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential application that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.