Outdoor Sports GPS Device Market Size, Share, Growth, and Industry Analysis, By Type (Handheld Device and Wearable Device), By Application (Golf, Running, and Cycling), and Regional Forecast to 2033

OUTDOOR SPORTS GPS DEVICE MARKET OVERVIEW

The global Outdoor Sports GPS Device Market size was USD 52792.74 million in 2024 and is projected to touch USD 1413725.45 million by 2033, exhibiting a CAGR of 38.6% during the forecast period.

An Outdoor Sports GPS Device is a unique gadget used to improve and monitor various outdoor activities such as hiking, jogging, cycling or skiing. It has a GPS for navigation, and performance and also as a tracker of your location. They are normally comprised of altitude control, weather conditions, pulse rate of the engine and planning of routes. Designed with the outdoors in mind, the devices are generally waterproof, portable devices with long-lasting batteries suitable for extra-long hikes.

Outdoor sports GPS devices are a rapidly growing market, stimulated by a growing trend of outdoor recreation including hiking, cycling and running. Over the years GPS devices have evolved with better accuracy, connectivity and ruggedness to suit the needs of adventurous sportsmen. Health consciousness and real-time tracking and navigation requirements are considered as drivers for the technology's increased usage. The main stakeholders are working on new offerings and adding utility functions such as health monitoring and alerting services.

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GLOBAL CRISES IMPACTING OUTDOOR SPORTS GPS DEVICE MARKETCOVID-19 IMPACT

"Outdoor Sports GPS Device Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The Global Outdoor Sports GPS Device Market was hugely impacted by COVID-19 due to problems with the supply chain, delayed production and reduced consumption as a result of the lockdown and weakness of the economy. When outdoors was limited in many areas, sports GPS device usage, including for recreational purposes, also suffered. However, the market changed when restrictions were lifted, and products such as hiking, running, cycling, and GPS device sales saw a boost due to the relief of the lockdown measures. Furthermore, due to the pandemic, features like health monitoring and navigation have changed their importance indicating the evolution of other features.

LATEST TREND

"Emphasis on Health and Fitness Monitoring Drive Market Growth "

The new trends in reporting health and fitness have emerged to be key factors that propel the outdoor sports GPS device market. People are now going for gadgets that they can use to monitor their heart rate, calories used and other performance indicators. Such a trend is explained by the rising interest of the general public in health and relevant lifestyles, combined with the further development of new technologies in the field of wearable devices. Recreational users and sportsmen and sportswomen require fashionably designed GPS-enabled gadgets that offer them both navigation and tracking features on their fitness as they engage in their sporting activities.   

OUTDOOR SPORTS GPS DEVICE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Handheld Device and Wearable Device

• Handheld Device: Outdoor sports GPS is hugely popular with handheld devices that provide maximum portability and an easy-to-use interface with a digital screen. These devices are convenient for such sports as hiking and camping because users require sharp directions during their exercises.
• Wearable Device: Wearable GPS devices in the form of smartwatches can be considered highly favorable because of their portability and because they are often combined with other activity monitors. The two offer actual-time data which explain why they are received well in running and cycling among other disciplines.

By Application

Based on application, the global market can be categorized into Golf, Running, and Cycling

• Golf: While there is a general GPS devices market there are specialized golfing GPS devices that provide a detailed course overview and shot analysis on the field. Promising, these devices support golfing clients in analyzing the experience and making the right decision that will enhance performance.
• Running: GPS devices that are used in running help the athletes to determine how far they have run, how fast they have run and the precise route they have taken and as such should be a staple in the athletes' kit. Many of them have such options as heart pace monitors and fitness trackers, allowing runners to KPIs during the training process.
• Cycling: Common gadgets like GPS devices meant for cycling to display other features depending on the needs of the rider for example; speed, distance, elevation and even the route map. It assists cyclists in managing troubles with geography and recording performances and as such, people new to cycling and even professional cyclists may need to use them.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                         

Driving Factors

"Integration with Smartphones and Wearables Boost the Market"

A factor in the Outdoor Sports GPS Device market growth is that Smartphones and wearables have given the necessary boost to the worldwide outdoor sports GPS device market through better connectivity, convenience, and performance. These devices have evolved to provide real-time tracking, navigation, and performance features which perfectly interface with smartphones and wearable devices. People derive value from increased utility or using it for notification, health indicators monitoring or application data access. Wearable makes it easy to use with minimal hand interaction making it appropriate for use by people such as those who are involved in outdoor activities.

"Rising Popularity of Outdoor Activities Expand the Market  "

Outdoor recreation activities have greatly led to the expansion of the global outdoor sports GPS device market. With many people getting involved in hiking, cycling, trail running and other recreational and multiple sports, there has been a need for reliable compass and maps, which are GPS navigation tools. Beyond simple navigation, benefits such as safety, improved tracking and performance help GPS devices attract adventure seekers as well as athletes. Due to improvements in technology, such as location, planning features, weather information and fitness trackers, these products have become more attractive.

Restraining Factor

"Limited Battery Life Potentially Impede Market Growth"

The biggest disadvantage for the outdoor sports GPS device market around the world is the short battery life as it disadvantages the users who require the device to serve their needs for an extended period during outdoor activities. Calculating devices include GPS devices that help you locate places and track trips; however, low power may hinder critical exercises like hiking, cycling, or mountaineering. This limitation makes users have to have backup batteries, and if not, charge frequently which again is tiresome, more so if the individual is in a rural setting.  

Opportunity

"Increasing Interest in Adventure Tourism Creates Opportunity in the Market"

The increasing trend of adventure tourism has heavily increased the desire for outdoor activities such as hiking, trekking, and cycling, thus paving the way for a great market for outdoor sports GPS devices. While people travel more and go to extreme or dangerous areas, there is an increasing need for efficient orientation and protection devices. This trend has forced even the incumbent brands to improve and even new brands to introduce brands with better functionalities such as GPS tracking, environmental data, and greater ruggedness. Outdoor sports GPS devices are in the growing phase and thereby have good prospects to grow more with the increase in adventure tourism.  

Challenge

"High Initial Costs Could Be a Potential Challenge for Consumers "

The major restraint in the consumption of Outdoor Sports GPS devices is the enormous initial cost involved in the establishment across the world. These devices can offer additional features such as navigation in real-time, constant tracking of performance, and material strength, but these are available at relatively high costs, thus making them a put-off for many consumers. To the consumers who are occasional users or hobbyists, this could seem like an expensive first investment especially because a number of them would require the purchase of extra complimentary accessories or would have to upgrade their software quite frequently. Consequently, the initial costs are relatively high, and therefore they can confine the use of such devices.

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OUTDOOR SPORTS GPS DEVICE MARKET REGIONAL INSIGHTS

North America

North America has a large market of Outdoor Sports GPS Devices due to the increased promotional activities of outdoor recreational activities such as hiking, cycling, and trail running. Technical improvements in the precision of GPS-enabled technologies and an enhanced mobile interface have also propelled the market, and high demand for Fitness Trackers works in the same bearing. Also, the well-established economy and relatively high disbursement capacity of the region facilitate consumers’ purchase of high-end outdoor sports GPS devices. In the United States Its Outdoor Sports GPS Device Market, factors include rising trends in outdoor sports such as hiking, cycling and camping. Both fitness tracking and navigation technologies stimulate the demand, especially in the sprawling wild nature areas of the West and Pacific Northwest.

Europe

The Europe Outdoor Sports GPS Device market is driven by the Europeans' penchant for outdoor adventure and an increasing trend towards fitness. With countries like Switzerland, Norway and the UK becoming more active in outdoor sports, the necessity of GPS devices appears. The market is also being driven by awareness of environmentally friendly products and consciousness of customers in the environment. Product enhancements in wearable devices and GPS gadget capabilities remain responsive to the better caliber outdoors-person demographic in the region.  

Asia

The Asia Pacific Outdoor Sports GPS Device market is in its growth stage, driven by increased consumer satisfaction Coupled with enhanced disposable income levels and increasing outdoor activities such as trekking, running and cycling among others. There is a rising trend in emerging economy countries such as China and India in adventure travel which will help to enhance the demand for GPS devices. The growth of e-commerce markets in the region or technological enhancements like low-cost GPS devices with enhanced features is also pulling up the market above.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The major leaders are comprehensively influencing the global outdoor sports GPS device market through the process of innovation and leading to an advanced product. Market leaders dictate the market with features such as high-accuracy positioning, heart rate monitoring and enhanced product endurance. They concern themselves with the design of friendly user interfaces in addition to the extended battery power to meet the needs of outdoor users. Further, these players also engage in augmenting the number of products in their offerings and partnering with software developers to deliver a connected outdoor adventure. A rise in consciousness regarding regular exercise and health and safety features like mapping in physical challenges of many kinds also substantiates their market existence and expansion.

List Of Top Outdoor Sports Gps Device Companies   

• Garmin (U.S.)
• SUUNTO (Finland)
• Adidas (Germany)
• Bushnell (U.S.)
• DeLorme (U.S.)
• Nike (U.S.)
• Apple (U.S.)
• Golife (Indonesia)
• Bryton (China)
• Samsung (South Korea)
• SONY (Japan)

KEY INDUSTRY DEVELOPMENT

April 2024: Mibro, a brand of ZhenShi Information Technology (Shenzhen) Co., Ltd, is excited to announce the launch of its latest innovation in the world of outdoor fitness - the GS Active GPS Outdoor Sports Watch. This cutting-edge device is designed to cater to the needs of outdoor sports enthusiasts, offering a blend of style, functionality, and precision.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Outdoor Sports GPS Device market is poised for a continued boom pushed by Emphasis on Health and Fitness Monitoring, the Integration with Smartphones and Wearables, and Rising Popularity of Outdoor Activities. Despite challenges, which include High Initial Costs the demand for Increasing Interest in Adventure Tourism supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Outdoor Sports GPS Device.