Personal Safety Tracking Devices Market Size, Share, Growth, and Industry Analysis, By Type (GPS, Bluetooth), By Application (Children, Elderly, Adults), and Regional Forecast to 2033

PERSONAL SAFETY TRACKING DEVICES MARKET REPORT OVERVIEW

The global Personal Safety Tracking Devices Market size was USD 1052.46 million in 2024 and is projected to touch USD 2269.31 million by 2033, exhibiting a CAGR of 7.9% during the forecast period.

Personal Safety Tracking Devices represent a growing market segment because individuals demonstrate steadily rising safety-related concerns. The tracking devices provide users with security through their ability to track individuals as well as vehicles pets and valuable items. Personal safety tracking devices keep expanding because people understand better how to protect themselves and their loved ones particularly children or aging adults and residents in danger zones. The tracking devices accomplish their location identification through the combination of GPS and Bluetooth technologies. Technical advances lead to better reliability and smaller sizes and simpler operation systems inthese tracking devices. Wearable smartwatch technology is part of the personal safety market to track wearer safety measurements in real-time. Global markets show rising demand for personal safety trackers because multiple regions prioritize security among their population. The growing fear for human and pet protection needs has led people to use personal safety trackers at higher rates. Personal safety tracking devices should grow substantially in the coming years because people recognize the importance of real-time connection combined with family protection.

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KEY FINDINGS

• Market Size and Growth: The Personal Safety Tracking Devices Market size was USD 1052.46 Million in 2024, is projected to grow to USD 1135.58 Million by 2025 and exceed USD 2269.31 Million by 2033, with a CAGR of 7.9%.

• Key Market Driver: Rising urban crime rates and increasing awareness about personal safety are propelling demand, with over 65% of smartphone users in the U.S. showing interest in wearable safety devices in 2024.

• Major Market Restraint: High device costs and limited battery life hinder adoption, with advanced GPS-enabled trackers priced between USD 120–250 and battery durations averaging just 48 hours.

• Emerging Trends: Integration of AI and IoT in wearable devices is trending, with smart tracking features like fall detection and emergency alerts being adopted by more than 40% of new devices in 2024.

• Regional Leadership: North America leads the market, accounting for nearly 38% of global usage, driven by high consumer awareness and supportive government safety initiatives.

• Competitive Landscape: The market is moderately concentrated, with around 20 major players such as Garmin, AngelSense, and Jiobit holding about 55% of the total market share.

• Market Segmentation: Wearable devices dominate the segment, representing roughly 70% of total devices sold in 2024, followed by smartphone-linked safety trackers.

• Recent Development: In 2024, AngelSense launched a new GPS-enabled tracker with real-time voice monitoring and SOS alerts, expanding its device portfolio by 30% and enhancing child safety features.

COVID-19 IMPACT

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The personal safety tracking devices market experienced initial turmoil during the COVID-19 pandemic because manufacturing facilities closed along with movement restrictions which created supply chain shipping complexities in delivering products. Product shortages combined with availability delays emerged directly from this situation. The COVID pandemic heightened public worries about individual protection along with family member safety which prompted elevated demand for these tracking systems. The growing ambition to maintain social contact during distancing brought tracking devices increased consumer demand. Market growth expanded through increased sales of these products because of the pandemic environment. Better awareness about personal safety developed from the pandemic is expected to maintain market growth for these tracking devices as public understanding about their value increases permanently. 

LATEST TRENDS

"Wearable safety devices are growing in demand due to convenience and reliability"

The industry now experiences accelerated expansion because wearable safety devices have become increasingly popular. Nowadays smartwatches and fitness trackers include features which enable users to monitor their personal safety status. The growing demand for wearable security devices appeals primarily to parents wishing to monitor their children and elderly adults who require emergency assistance. The portable design together with simple user interface positions these devices as preferred tools among consumers. The demand for handy dependable safety gear is propelling toward expansion at a fast rate because people continue to search for dependable safety solutions.

PERSONAL SAFETY TRACKING DEVICES MARKET SEGMENTATION

By Type

• GPS: These devices use satellite signals to track the exact location of a person or object in real-time, providing accurate and reliable location data over long distances.

• Bluetooth: Bluetooth trackers rely on short-range communication with nearby devices, offering a convenient way to track items or people within a specific area, often used for local monitoring.

By Application

• Children: These devices are designed to track children’s movements, ensuring their safety, particularly in crowded or potentially dangerous areas like schools or parks.

• Elderly: Personal safety trackers for the elderly help monitor their location, providing family members with peace of mind, especially for those with dementia or mobility issues.

• Adults: These devices are used by adults who need extra security, such as in high-risk jobs or travel, helping them stay connected with others in case of emergency or distress.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

"Increased crime and emergencies boost demand for tracking solutions"

Continued globalization along with urban development has led person to place protection as their primary concern. The rise of crimes alongside incidents and emergencies drives people to look for tracking devices that ensure their personal safety. Compact tracking devices deliver invaluable protection to specific individuals including children and the elderly together with people who occupy dangerous locations. People whose responsibilities are to care for family members now use these tracking solutions to know their loved ones' current positions while feeling safer knowing they can monitor and protect the person. Personal safety tracking devices operate as protective safeguards during medical and natural catastrophe events. The rising focus on individual safety across both developed and developing countries led by media stories and growing advocacy groups drives the market demand for these advanced tracking solutions for security, these tracking devices have become crucial tools in helping individuals maintain control over their safety.

"Innovation in GPS and Bluetooth improves device accuracy and usability"

The personal safety tracking devices market expands because of continuous technological progress. GPS and Bluetooth technologies make these devices more accurate while providing an efficient user-friendly experience after their advancement. GPS systems deliver exact location tracing but Bluetooth works for effortless short-distance connections. Today's portable tracking devices became accessible due to advancements in battery life and miniaturization which lead to discreet powerful daily use devices. Real-time tracking systems and emergency alert functions have become standard capabilities that improve product attractiveness. The expansion of the personal safety market occurs through the development of wearable devices such as smartwatches and fitness trackers that combine health monitoring with safety tracking capabilities within one device system. The advancement of these technologies alongside better data analytics components and Artificial Intelligence operates to elevate performance of personal safety devices are becoming more sophisticated, providing an ever-increasing level of protection for users. These innovations are a major driving factor in market growth.

RESTRAINING FACTOR

"Privacy concerns lead to hesitation in adopting safety tracking devices"

The development of personal safety tracking devices confronts major resistance because of concerns about user privacy. Users remain uncomfortable sharing location data because there are fears about improper data uses. Identity monitoring functions of such devices generate privacy complications as some users believe their personal information may end up becoming accessible without permission. The requirement in certain nations to maintain strict privacy rules regarding personal data protection causes people to avoid purchasing tracking devices. These privacy issues can make people nervous about using these devices, even though they offer safety benefits, because they fear their information might not be secure or could be accessed by others.

OPPORTUNITY

"Growing safety awareness in emerging regions creates demand for devices"

Emerging markets across Asia together with Latin America present a substantial growth opportunity for personal safety tracking devices. The regions show growing understanding about personal security with special attention to children and elderly people. The rising number of middle-class consumers who can obtain these devices will drive up demand for personal safety tracking devices across the market. Companies in these regions should utilize market opportunities to develop budget-friendly tracking systems that match regional consumer requirements which will enhance market expansion 

CHALLENGE

"High costs limit access to advanced personal safety tracking devices"

High price points stand as a primary barrier blocking people from purchasing personal safety tracking devices. The high price of advanced tracking and life-extending features among these devices creates limitations to their accessibility for customers. People who cannot afford personal safety tracking products will not receive the security advantages that the devices provide. The price of personal safety tracking devices creates a challenge because most people struggle to afford them even when they lack urgent necessities like these devices provide. The high price serves as an adoption impediment for widespread device adoption households or regions where people are more price-sensitive.

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MARKET REGIONAL INSIGHTS

NORTH AMERICA

The North American market for personal safety tracking devices is the largest globally, driven by high awareness of personal safety concerns and the adoption of advanced tracking technologies. The United States personal safety tracking devices market has seen significant growth, supported by a tech-savvy population and rising demand for wearable devices such as smartwatches and GPS trackers. This region benefits from a strong presence of key industry players and continuous innovation in GPS and Bluetooth tracking solutions. The growing popularity of connected health devices and increasing concerns around the safety of vulnerable groups like children and elderly individuals are further fueling the market’s expansion.

EUROPE

Europe as Germany joins France and the United Kingdom and Italy in driving market demand for safety solutions. Safety tracking devices experience market growth because society has grown more safety conscious and needs immediate monitoring solutions especially for vulnerable groups including young children and elderly people. Product development follows data privacy and security regulations which have led manufacturers to deliver safety devices that comply with privacy requirements while also providing secure features. The European market demonstrates a trend toward complete wearable safety devices which unite GPS positioning with health measurement capabilities thus establishing itself as a leading sector in worldwide personal safety tracking devices market share.

ASIA

Asia-Pacific region especially across China Japan and India. Compounding factors like population density increases together with rising family purchasing power and heightened personal security consciousness have resulted in this region's market expansion. The elevated population densities coupled with escalating safety hazards in China and Japan create enormous market demand for personal safety devices. The personal safety tracking devices market experiences growth because wearables now incorporate GPS and Bluetooth features. The growing emphasis on security among consumers will drive the personal safety tracker market to record substantial growth in upcoming years throughout the region. 

KEY INDUSTRY PLAYERS

"Companies' strategies drive their competitive advantage and success"

Some top companies leading the way in personal safety tracking devices include Amber Alert GPS (U.S.), AngelSense (U.S.), Trax (Israel), and BrickHouseSecurity (U.S.). These companies are staying competitive by offering high-quality products that help track people and pets for safety purposes. To keep their place in the market, they’re constantly improving their devices with new features, like real-time location updates and smaller, more portable designs. They are also expanding their reach by partnering with other companies or entering new regions. This allows them to maintain a steady demand and stay relevant in a growing market.

LIST OF TOP PERSONAL SAFETY TRACKING DEVICES COMPANIES

• Amber Alert GPS (U.S.)
• AngelSense (U.S.)
• Trax (Israel)
• BrickHouseSecurity (U.S.)
• Le Vise Products (U.S.)
• SPOT (U.S.)
• Trackimo (U.S.)
• KJB Security (U.S.)
• Lineable (U.S.)
• WEENECT (France)

INDUSTRIAL DEVELOPMENT

July 2022, Trax, a company based in Israel, launched a new and improved GPS tracking device aimed at providing better location tracking for children and elderly individuals. The device was designed to be more user-friendly and accurate, integrating real-time location updates with a more extended battery life. This release helped the company cater to growing safety concerns and meet customer demand for more efficient and reliable tracking technology. The development provided Trax with a competitive edge in the industry, further strengthening its position in the market.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Personal Safety Tracking Devices market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies, and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.